brand

Universal Words noun, verb noun 1 a type of product made by a particular company: Which brand of toothpaste do you use? * (BrE) You pay less for the supermarket's own brand. * (AmE) You pay less for the store brand. * brand loyalty (= the tendency of customers to continue buying the same brand) * Champagne houses owe their success to brand image. * the leading brand of detergent seealsoOWN-BRAND 2 a particular type or kind of sth: an unorthodox brand of humour * I don't think Bertha would appreciate your particular brand of sympathy. 3 a mark made with a piece of hot metal, especially on farm animals to show who owns them verb [oftenpassive] 1 ~ sb (as) sth to describe sb as being sth bad or unpleasant, especially unfairly: [VN] They were branded as liars and cheats. * [VN-N] The newspapers branded her a hypocrite. [also VN-ADJ] 2 [VN] ~ sth (with sth) to mark an animal with a brand to show who owns it