creative

Universal Words adjective 1 [onlybeforenoun] involving the use of skill and the imagination to produce sth new or a work of art: a course on creative writing (= writing stories, plays and poems) * the creative and performing arts * creative thinking (= thinking about problems in a new way or thinking of new ideas) * the company's creative team * the creative process 2 having the skill and ability to produce sth new, especially a work of art; showing this ability: She's very creative-she writes poetry and paints. * Do you have any ideas? You're the creative one. creatively adverb creativity noun [U]: Creativity and originality are more important than technical skill.