promote

Universal Words verb [VN] 1 to help sth to happen or develop: policies to promote economic growth * a campaign to promote awareness of environmental issues 2 ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. * The area is being promoted as a tourist destination. 3 ~ sb (from sth) (to sth) [oftenpassive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. * He has been promoted to sergeant. OPPDEMOTE 4 ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season. OPPRELEGATE