popularize

Universal Words (BrE also popularise) verb [VN] (written) 1 to make a lot of people know about sth and enjoy it: The programme did much to popularize little-known writers. * The travel company led the way in popularizing winter sports for all ages. 2 to make a difficult subject easier to understand for ordinary people: He spent his life popularizing natural history. popularization, popularisation noun [U]