hype

Universal Words noun, verb noun [U] (informal, disapproving) advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is: marketing / media hype * Don't believe all the hype-the book isn't that good. verb [VN] ~ sth (up) (informal, disapproving) to advertise sth a lot and exaggerate its good qualities, in order to get a lot of public attention for it: This week his much hyped new movie opens in London. * The meeting was hyped up in the media as an important event.