deter

Universal Words verb (-rr-) ~ sb (from sth / from doing sth) to make sb decide not to do sth or continue doing sth, especially by making them understand the difficulties and unpleasant results of their actions: [VN] I told him I wasn't interested, but he wasn't deterred. * The high price of the service could deter people from seeking advice. [also V] seealsoDETERRENT