goodwill

Universal Words noun [U] 1 friendly or helpful feelings towards other people or countries: a spirit of goodwill in international relations * a goodwill gesture / a gesture of goodwill * The President is on a goodwill visit to Japan. * Given goodwill on both sides, I am sure we can reach an agreement. * Theatres increasingly have to rely on the goodwill of private sponsors to survive. 2 the good relationship between a business and its customers that is calculated as part of its value when it is sold