discount

Universal Words noun, verb noun [C,U] an amount of money that is taken off the usual cost of sth SYNREDUCTION: to get / give / offer a discount * discount rates / prices * a 10% discount * They were selling everything at a discount (= at reduced prices). * a discount shop (= one that regularly sells goods at reduced prices) * Do you give any discount? verb [VN] 1 ~ sth (as sth) (formal) to think or say that sth is not important or not true: We cannot discount the possibility of further strikes. * The news reports were being discounted as propaganda. 2 to take an amount of money off the usual cost of sth; to sell sth at a discount: discounted prices / fares * Most of our stock has been discounted by up to 40%.