coy

Universal Words adjective 1 shy or pretending to be shy and innocent, especially about love or sex, and sometimes in order to make people more interested in you: She gave me a coy smile. 2 ~ (about sth) not willing to give information about sth, or answer questions that tell people too much about you SYNRETICENT: She was a little coy about how much her dress cost. * The company is coy about revealing its profits. coyly adverb coyness noun [U]