trademark

Universal Words noun (abbreviation TM) 1 a name, symbol or design that a company uses for its products and that cannot be used by anyone else: 'Big Mac' is McDonald's best-known trademark. 2 a special way of behaving or dressing that is typical of sb and that makes them easily recognized: Attention to detail is Anthea's trademark. * The artist uses her trademark swirls of paint to good effect in her latest exhibition.