niche

Universal Words noun 1 a comfortable or suitable role, job, way of life, etc: He eventually found his niche in sports journalism. 2 (business) an opportunity to sell a particular product to a particular group of people: They spotted a niche in the market, with no serious competition. * a niche market * the development of niche marketing (= aiming products at particular groups) 3 a small hollow place, especially in a wall to contain a statue, etc., or in the side of a hill: The niche was just big enough to hold two small candles. * I found a niche in the rock and sat and watched while the sun rose and filled the valley with light. 4 (biology) the conditions in which a type of living thing can live successfully: Within each niche, similar animals avoid competing with each other.