lure

Universal Words verb, noun verb [VN] [usually +adv./prep.] (disapproving) to persuade or trick sb to go somewhere or to do sth by promising them a reward: The child was lured into a car but managed to escape. * Young people are lured to the city by the prospect of a job and money. noun 1 [usuallysing.] the attractive qualities of sth: Few can resist the lure of adventure. 2 a thing that is used to attract fish or animals, so that they can be caught