diversify

Universal Words verb (diversifies, diversifying, diversified, diversified) 1 ~ (sth) (into sth) (especially of a business or company) to develop a wider range of products, interests, skills, etc. in order to be more successful or reduce risk: [V] Farmers are being encouraged to diversify into new crops. [also VN] 2 to change or to make sth change so that there is greater variety: [V] Patterns of family life are diversifying and changing. * [VN] The culture has been diversified with the arrival of immigrants. diversification noun [U]