personalize

Universal Words (BrE also personalise) verb [VN] 1 [usuallypassive] to mark sth in some way to show that it belongs to a particular person: All the towels were personalized with their initials. * This program enables faxes to be personalized automatically. 2 to design or change sth so that it is suitable for the needs of a particular person: All our courses are personalized to the needs of the individual. 3 to refer to particular people when discussing a general subject: The mass media tends to personalize politics. personalized, personalised adjective: a highly personalized service * (BrE) a personalized number plate (= on a car)