entice

Universal Words verb [usually +adv./prep.] ~ sb (into doing sth) to persuade sb/sth to go somewhere or to do sth, usually by offering them sth: [VN] The bargain prices are expected to entice customers away from other stores. * a plan to entice mothers back to work * The animal refused to be enticed from its hole. * [VNtoinf] Try and entice the child to eat by offering small portions of their favourite food. enticement noun [C,U]: The party is offering low taxation as its main enticement.